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This web site bluediversiontoilet.com has the following on the homepage, "6 billion people worldwide use unsafe toilets or defecate in the open." Our analyzers noticed that the website also said " Lack of adequate sanitation causes severe diarrhoea, which kills 1." The Website also said "8 million people each year, and is also a major threat to the environment. Our solution is the Blue Diversion Toilet. A breakthrough sanitation system that is environmentally friendly with strong financial and social benefits. The toilet has been developed by Eawag." The website's header had sanitation as the most important optimized keyword. It is followed by toilet, innovative, and diversion which isn't as ranked as highly as sanitation. The next words bluediversiontoilet.com used was blue economy. urine separation was included but might not be viewed by search parsers.